6 Reasons Your Business Needs Email Marketing

The number 6 seems to be a magic number when it comes to digital marketing. First, we gave you 6 Reasons Your Company Needs Social Media, now we’re giving you 6 reasons your business also needs email marketing!

In 1972, Ray Tomlinson introduced us to the email. Ever since then, businesses have been using it in various ways, such as staying in contact with employees, sending out memos, sending reports, and of course, contacting customers. Some people claim email marketing has fallen and will soon be obsolete, but that is simply not true.

Email marketing is nearly 40 TIMES BETTER than Facebook & Twitter at acquiring customers. Email conversion rates are 3 TIMES HIGHER than social media. If those statistics don’t blow your mind, you can read even more here.

Needless to say, a lot of people have social media profiles, but EVERYONE has an email address! We’re sure you have a grandparent or two that isn’t on Facebook, but you could send them an email! It is estimated that nearly 2.6 BILLION PEOPLE have an email address. So, why doesn’t your company?!

If these reasons don’t convince you to start email marketing for your business, nothing will!

6 Reasons to be Email Marketing

1. ROI (Return on Investment)

Email marketing yields an average 4,300% return on investment. Need we say more?
Could you imagine spending $1 and getting $4,300 back? That’s amazing! Well, that is the average return when you have a great email marketing campaign. Whether you are a massive corporation or a small start-up business, email marketing can help your company grow fast and bring in customers.
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2. Customer Retention

Keeping your customers is getting harder and harder these days, especially when you are in a very competitive industry. However, your company can stay ahead with email marketing! Customers who get informative and entertaining emails from their favorite brands that keep them up-to-date on what is going on tend to stay loyal to those brands.
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3. Easy Contact

Does your business have a store that customers go to? What do you do if there is a bad storm and you have to close? How will they know? What if you’re an e-commerce business and you’re having a flash sale? Or, maybe you are a non-profit and you just hit a big milestone.
There is no industry that we have ever come across that cannot benefit from email marketing. Being able to contact all of your customers whenever you’d like is a power that any business could use. (Use those powers wisely!)
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4. Brand Awareness

Here is another fun statistic for you; 91% of consumers check their emails at least once per day.
The best way to build brand awareness is to keep your brand in front of your customers eyes as often as possible. What better way to do it than with email marketing! We never suggest sending an email everyday, but once a week or even once a month is enough to keep your brand in your customer’s minds!
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5. Minimal Time & Money

This is every business’s favorite reason! Not only are the first four reasons amazing, but it’s quick and cheap too!
We prefer to use MailChimp here are Ronzio Digital, although Constant Contact and iContact are favorites as well. Sending out a great email marketing campaign could only take a couple of hours to set up, and then you will have the ability to just plug and play after that! Spending one hour on an email to all of your customers can make a huge difference, not to mention how inexpensive it is! MailChimp is completely free up to 2,000 email addresses. After that, they have affordable monthly plans or you can even pay as you go!
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6. Lots of Help!

Let’s be honest, not everyone has the time to set up a great email marketing campaign, and not everyone has digital marketing experience. Don’t worry! There are tons of amazing companies with email marketing services that can help you set up a campaign that could make you incredibly successful. If we had to suggest someone we would suggest these guys. Then again, we may be a little biased.
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Are you interested to see what we do for our own email marketing?
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Did we miss something? Comment below and tell us your favorite reasons businesses should be email marketing.