The number 6 seems to be a magic number when it comes to digital marketing. First, we gave you 6 Reasons Your Company Needs Social Media, now we’re giving you 6 reasons your business also needs email marketing!
In 1972, Ray Tomlinson introduced us to the email. Ever since then, businesses have been using it in various ways, such as staying in contact with employees, sending out memos, sending reports, and of course, contacting customers. Some people claim email marketing has fallen and will soon be obsolete, but that is simply not true.
Email marketing is nearly 40 TIMES BETTER than Facebook & Twitter at acquiring customers. Email conversion rates are 3 TIMES HIGHER than social media. If those statistics don’t blow your mind, you can read even more here.
Needless to say, a lot of people have social media profiles, but EVERYONE has an email address! We’re sure you have a grandparent or two that isn’t on Facebook, but you could send them an email! It is estimated that nearly 2.6 BILLION PEOPLE have an email address. So, why doesn’t your company?!
If these reasons don’t convince you to start email marketing for your business, nothing will!
6 Reasons to be Email Marketing
1. ROI (Return on Investment)
Could you imagine spending $1 and getting $4,300 back? That’s amazing! Well, that is the average return when you have a great email marketing campaign. Whether you are a massive corporation or a small start-up business, email marketing can help your company grow fast and bring in customers.
2. Customer Retention
3. Easy Contact
There is no industry that we have ever come across that cannot benefit from email marketing. Being able to contact all of your customers whenever you’d like is a power that any business could use. (Use those powers wisely!)
4. Brand Awareness
The best way to build brand awareness is to keep your brand in front of your customers eyes as often as possible. What better way to do it than with email marketing! We never suggest sending an email everyday, but once a week or even once a month is enough to keep your brand in your customer’s minds!
5. Minimal Time & Money
We prefer to use MailChimp here are Ronzio Digital, although Constant Contact and iContact are favorites as well. Sending out a great email marketing campaign could only take a couple of hours to set up, and then you will have the ability to just plug and play after that! Spending one hour on an email to all of your customers can make a huge difference, not to mention how inexpensive it is! MailChimp is completely free up to 2,000 email addresses. After that, they have affordable monthly plans or you can even pay as you go!
6. Lots of Help!
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