If you haven’t heard yet, starting the week of April 21st, 2015 Google is changing their SEO algorithm yet again. It is being claimed that if you do not have a mobile-friendly website you may lose up to 75% of your traffic! How much of this is true? What can you do to keep your traffic up on your website?
Did you know in 2014 the number of global users using a mobile device to be on the internet surpassed the number of global users using a desktop. Basically, if Google’s new algorithm is scaring you then you have fallen behind the times. The use of mobile devices, whether it is a smart phone or a tablet, has been on the rise for many years now. If you’ve been putting off making you website mobile-friendly then now is the time to make the change!
If Google’s change won’t get you to finally fix your website maybe these statistics will!
- Over 64% of American adults own a smartphone.
- Over 42% of American adults own a tablet.
- Over 63% of American adult cellphone owners use their phones to go on the internet.
- Over 34% of cell internet users go online mostly using their phones, and not using some other device such as a desktop or laptop computer.
Google’s new SEO change will take some time to go into a full effect but you’ll see a change in your website traffic within weeks. Here at Ronzio Digital we offer SEO and website design services, when we help one of our clients with either of these we always make sure to provide them with the best mobile website available. Whether you’re in digital marketing or a business owner you must remain aware of the trends to keep your business up-to-date.
Don’t be caught with your pants down when Google makes their changes! Make sure your website is mobile-friendly and keep that traffic coming!