New Instagram Algorithm: Friend or Foe?

Everyone in the social media community is in an uproar about the new Instagram Algorithm announced on their blog March 15th. Here is a bit of what they said…

You may be surprised to learn that people miss on average 70 percent of their feeds. As Instagram has grown, it’s become harder to keep up with all the photos and videos people share. This means you often don’t see the posts you might care about the most.

To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.

Our team here at Ronzio Digital have had some long chats about what this will mean for us and our clients and have come to one conclusion. Engagement is key. Just like Facebook (which Instagram was bought by), you need to like/comment on the people you like to see them consistently at the top of your news-feed. So what do you need to do to see your favorite brands and digital firm (who, us?! *blushing*) at the top of your Instagram feed? Show them the love!

For all of you out there worried about the Instagram Algorithm addition, just remember what happened when Facebook changed their algorithm. We all rolled with the punches and got to see all the people/brands you love more often on your feed. This will be the same thing.

One suggestion we do have is DO NOT hop on the Instagram bandwagon of posting an image stating to “Turn On Post Notifications”. We all know that you want your fans to see your posts but asking them to do this can actually have negative effects on your brand. If a fan were to do this they would get a notification every time you posted something. If you post often this could anger your customers by constantly getting a notification that you posted. This may cause them to unfollow you all together!

Remember that Instagram is not the only social platform out there. Make sure you are everywhere you possible can be on the internet because changes will always be a-comin’.

Do you have fears about the new Instagram Algorithm? Tell us in the comments below and we’ll address them for you. We’re here to help!

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