Adjusting your SEO (Search Engine Optimization) is no fun task. It’s a lot to do and tons to remember! Yes, plenty of good content is key, but when it comes to all of the small stuff that effects your organic traffic it’s hard to remember it all. But those days are over…
A lot of small business owners don’t have the time or the money to hire an SEO specialist, so we made a list of the 10 basic stuff you can adjust to build your organic traffic. The list below is the main things you can easily adjust and focus on get your website traffic to it’s fullest potential.
1. Page Title
When someone searches for your business on a search engine you want to catch their eye right? Make sure to add a page title for each page of your website in 65 characters or less that will catch your viewers eye AND describes that individual page. Be sure to use your main keywords, too!
2. Meta Description
Your meta description is the little description you see underneath your page title when your company comes up in search engines. In 156 characters or less you want to describe each page as best as you can while still using the keywords you are aiming for.
3. Alt Tags
Every image on your website needs to have an alt tag. The easiest way to do this is to pretend that the person viewing your picture is visually impaired. Make sure to get as detailed as possible with your alt tags, and, if you can, use your keywords too.
4. Body Text Count
If you don’t have enough text on each page, Google doesn’t think that it is informative enough for viewers. It will assume the information they are looking for is not on your page. So, make sure to have AT LEAST 300 words on each page, and try to be as informative as possible!
Make sure on each page you have links that are going to another page on your website AND to other websites. This is a great example of keeping people on your website right here. But, sometimes you have to send people to other websites too, like this. Make sure to link to a credible source to back up your information and it will definitely help your SEO strategies.
Search engines like to see sitemaps on your website. But what is a sitemap? It is a very simple page that is basically a list of all of the pages on your website. The best part is there is some very awesome free software out there that will do this for you, like XML-Sitemaps.com.
6. Social Media
In order for your website to grow organically, you have to be all over the internet! Make sure to have as many social media platforms as you can, preferably ones you will keep updated. This especially includes Google+. Even though Google+ is one of the smaller social media platforms, it is believed that Google favors websites that have a Google+ presence, so it couldn’t hurt to make an account. Also, keep in mind, in some cases, your social media pages may show up before your website does in search engines.
7. Google Analytics
Make sure to create a Google Analytics account. This way you can track your website and see how it is doing. It is also thought that if Google sees you have a Google Analytics account they know that you actually care about your website and it may help with your SEO Ranking. Although that isn’t proven, it couldn’t hurt to make the account.
8. Webmaster Tools
You will also want to create a Bing Webmaster Tools account as well as a Google Webmaster Tools account. In these accounts, fill out as much as you can. This allows these search engines to prove you own your website and have access to the domain, hosting, etc.
9. Responsive Website
This is an important one. Back in April of 2015 Google changed their algorithm so now if your website is not mobile-friendly it is basically wasting space. If your website can not be used easily on a mobile phone or tablet then you will want to make sure you fix that! If you don’t know how, don’t worry, we can make you a new website!
Last but not least is maintenance. Every now and then check on your website. Make sure no pages are crashing, make sure all links lead to where you want them to. Make sure is the way it should be and the way you want it. Broken links, error pages, slow loading pages, and any other issue may cause your SEO ranking to fall.
Of course, this is not everything you need to do for SEO. But for the small business owner who just wants to get thinks up and running, this is a great place to start! Now, if you are ready to take your SEO to the next level, look no further! We have been doing SEO for years now and we will make sure your organic traffic is as good as it can be!
Do you have SEO questions? Feel free to comment below and we’ll help you out!